We grew out of a network of small companies and freelancers who believe in collaboration and open ways of working.

IU (that's how most people, including us, refer to the company) was incorporated in 2006, but the core team had been working together for several years before that.

We come from a wide range of backgrounds, and being able to look at a problem from many different angles is the cornerstone of our approach. Some of us have a traditional marketing training, but strategy, broadcasting, PR, research, design, TV production, the Hollywood movie industry, journalism, acting, music, club promotion, architecture and fashion all contribute to our work through the variety of experience within our team.

Collaboration and the sharing of ideas and experience is right at the heart of our approach – if you visit our office you'll find our teams grouped round hexagonal desks talking face to face, not separated into cubicles or factory style rows.

When working with clients we're often described as "the missing team member", working in ways that suit your organisation rather than our pre-conceived ideas of project management, and we thrive in agency teams collaborating to deliver great work for clients.

If you're looking for an example of convergence, look no further than the mix of experience in our team.