Brand Strategy, Positioning, Brand Platforms
We relish the challenge of helping brand's create a positioning and strategy, using a proven mixture of internal workshops, external stimulus, research, consumer insight and strategic thinking to help brands work out what's the passion point they share with consumers. See our work developing the original nightlife platform for Smirnoff and the rebranding of CNN International for recent examples of how we've done this.
TV and Digital Content
The diverse background of our team, together with a network of the best freelancers and independent agencies, means we can rise to the challenge of creating all forms of digital and broadcast content, from TV programmes to contests, from online discussions to highly tailored emails. See our work on Smirnoff Experience, Johnnie Walker, Festival Annual and RockCorps for examples.
Social Media
We don't believe brands need a social media strategy, but we do believe that social media should be an integral part of your overall brand communications strategy. Finding a point of shared interest, creating the right assets and finding the right audience are all part of a process we've used to deliver great work for Cancer Research and Festival Annual.
Point-of-Purchase
We pride ourselves on our work having a solid commercial foundation – we like to measure its success not in the number of industry awards it gets, but in the volume of sales it drives. Our work on Johnnie Walker has generated strong sales growth for the brand in key markets.
Partnerships
When brands talk of "our consumers" they forget that no one owns the audience any more, so partnerships which create win-win-win situations for brands, rights/content owners and consumers are increasingly important. Our work on Smirnoff, RockCorps and Festival Annual demonstrates that we know how to put world class partnerships together. Once a partnership is in place, its important that its executed in the right way, and our work for Johnnie Walker's F1 sponsorship shows we know how to create compelling consumer activity from high profile deals.
Custom Publishing
In the ephemeral, here today-gone today world of digital, we know the value of content you want to keep and enjoy again and again. We love great writing, photography and design, and believe the printed form can still have a big impact on people. Combine a physical publication with an online presence – as we did with Festival Annual – and you've got a winning formula.
Events, Exhibitions, Experiences
We've staged events for thousands of people in places as far away as Moscow and Shanghai, and we've also created intimate tasting experiences for consumers to learn how to appreciate the blend of fine scotch whisky. Getting close to your consumers can deliver great results, and leveraging events and exhibitions through online, PR and content channels can deliver great ROI, as our work for Smirnoff, Johnnie Walker and the BBC shows.