Our take on marketing is summed up three words: ideas, experiences and content
Ideas is about applying great strategic thinking, in depth consumer understanding and an approach which is independent of any one platform or communications channel. We're great at providing a creative response to a brief, and we also help clients who come to us not with a brief but with a set of problems.
Experiences this is about being true to our belief that active engagement is vital if you are to win over the hearts, minds and wallets of consumers. Our work spans real world experiences from live events and exhibitions, through work at the point of purchase, to once in a lifetime competition prizes and all forms of digital and social media interaction.
Content is how we bring a great idea or a compelling experience to a mass audience, and we've produced everything from books to global TV shows to music downloads and all forms of digital content.
We offer a fresh, bold and real approach
All agencies claim to be unique in some way, so here's three things about us that we feel demonstrate our difference in a tangible way.
We're a marketing agency with a large proportion of non-marketers in our team . We recognised early that content and marketing were becoming one and so we recruited people from publishing, music, TV and film industries.
Our very name encapsulates our mission to harness the best independent thinking, ideas and talent into a coherent team which has proven capability to deliver the world over.
We're confident enough in our ideas about what people are into that we back those ideas with our own money and create our own wholly owned ventures and digital media properties.