Idea
RockCorps has a mission to get as many young people as possible to experience the power of volunteering to help out your local community. The RockCorps model is very simple: use the passion points of music and sport to engage young people, offering them a ticket to a unique event in return for doing four hours voluntary work, under the slogan "You Can't Buy a Ticket, You Can't Win a Ticket, You Have to Earn a Ticket". RockCorps is funded by its brand partners, and delivers world class marketing results to them through a communications and content plan across broadcast, advertising and digital platforms.
Experience
RockCorps stages all the voluntary projects, ensuring that the experience of volunteering is safe, rewarding and fun, and allowing a wide range of charity partners to benefit from some extra help. RockCorps has run successfully in the US, the UK and France and is expanding further this year. Thirty reward concerts have featured artists as diverse as Lady GaGa, Busta Rhymes, Razorlight, Nas, Panic at the Disco and Kelly Rowland.
Content
RockCorps has had broadcast partnerships with MTV/VH-1 in the US, Channel 4 in the UK and M6 in France. Content has featured both the reward concerts and the volunteer experience, bringing a different and refreshing view of community work to a mass audience.
IU's Role
We are RockCorps' business development partner, working to extend the RockCorps model, develop social media communications and take RockCorps to new countries around the world.