We led the project to create the identity for CNN International which launched in 2006, spanning the logo, on-air news graphics, show titles, music, trailers and off-air marketing campaigns.

The new logo design updated the channel's core identity and by placing the globe in a window it provided a visual metaphor which could run through programme title sequences, idents and on-air promotions.

News graphics prioritised video footage over fixed graphic devices, and created many new conventions which have since been copied by other news channels.

We provided overall creative direction, brand strategy, project management, implementation and the coordination of the multiple agencies and in house departments working on the project. This involved working in-house for extensive periods of time, building support and consensus for the changes, and ensuring consistent implementation.

CNN International needed a design system which would strengthen its identity and deliver a better service to its core target audience of global citizens.